It’s not always easy to create something that is worth sharing, but what can be even more challenging, is, in actuality, spreading the word. After you finished your novel, started your blog or founded your company, you still need to reach out to people, or all your hard work might go unnoticed. That’s why I’d like to introduce you to a few books about marketing, which can take you a long way.
Hooked by Nir Eyal is one of my favorite books about marketing, and I can honestly recommend reading it, because not only does it focus on selling your stuff, but on how to craft products that are good and engaging, to begin with. As the title suggests, this book teaches a lot about how we usually form habits, and how to use that knowledge to create addictive things. Especially if you’re running a blog or website that means a lot to you, you do not only want people to visit your site once, or occasionally – you want to make it so right, that it’s worthy of becoming part of your users' daily routine.
Ann Handley’s Everybody Writes is all about crafting excellent content. You’ll learn how to write stories that people want to read, and you’ll learn how to chose the right words to make your articles sound trustworthy, honest and entertaining. Content marketing can offer a lot that traditional marketing won’t, and if you’re serious about your business, you should undoubtedly make use of it. Everybody Writes features a lot of practical tips which are instantly applicable and contains advice that even advanced writers will find useful.
Growth Hacker Marketing by Ryan Holiday teaches you how to reach a broad audience effectively with just a limited marketing budget. Much like guerrilla marketing, growth hacking ditches traditional means of marketing (like TV commercials, press releases, and billboards) for more unconventional and creative methods. If you need to market something and don’t mind spending a lot of time and effort rather than money, then this book might be worth a buy.
Another book about content marketing, but a rather good one. Epic Content Marketing by Joe Pulizzi features a lot of great advice and in-depth case studies of leading companies, and it has even been named as one of 5 must-read business books by Fortune Magazine. So if you want to learn some marketing, you should give it a try too.
Of course, this article wouldn’t be complete without mentioning a book on Social Media. The Art of Social Media by Guy Kawasaki offers solid advice on how to successfully navigate through Facebook, Twitter, and Tumblr as a company while getting the most out of your accounts and avoiding typical traps and mistakes that could hurt your reputation. If you plan on using Social Media for marketing (which you should), you might want to check this one out.
About the Author
Ben Wendtner is an Austrian author and the creator of the online writing platform Belletristica, a place to publish, enjoy and chat about written words of all kinds.
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